Develop New Outback Queensland Drive Tourism Themed Routes
In conjunction with a steering committee of regional stakeholders this project sees MITEZ work with a consultant to establish two new themed tourism routes in the Northern Outback, north and south of the existing Overlander’s Way (Flinders Highway) and to Cairns and Townsville to attract new markets.
The routes will span between:
- Winton > Boulia > Mount Isa > McKinlay > Flinders Richmond and Cloncurry Shires
- Cairns > Townsville > Mount Isa > Normanton/Karumba > Cairns
In addition to creating two stand alone drive routes the project will include the creation of logos and branding, a website, Facebook site, VIC signage, brochures and promotional material.